Something crazy happened a while ago when Jeremy Scott decided to hold a Moschino show; It's ripped Chanel. It's McDonald's. It's Spongebob. It's pop.
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| 'Fast-food fashion' by Moschino |
The word pop itself is from the word 'popular.' Like popular music and
popular art. This genre was discovered because of the same opinion among
people, where something is extremely popular and a lot of people love
it. I would say that this Moschino collection it's crazy, but far from McQueen or Warhol crazy, it's more like fun-crazy. It's not heavy. When I saw some of those ripped Chanel that was re-colored with McD's accent that says Moschino instead of the original McD's, I thought that it was a mess. But after I saw some sweaters from the collection, I finally got it: it's a total pop collection. With a really strong colors like yellow and red, Moschino tried to reinvent the popular culture of the past, the Warhol culture, pop. And they took a smart move by taking inspirations from several aspects like elegance and fun. Pop is something popular, not only because of Andy Warhol but also because of other aspects like music. Moschino tried to make everything popular again by using popular stuff from different aspects. It's a smart move, but in the contrary, are we able to see the original idea of Mr. Scott here?
Personally, this collection is not amazing, but it's interesting. The way Moschino mixed high fashion with some junk food brand is pretty unique and it's able to create something interesting like how they mixed Chanel with bright red color. This could be another inspiration about how we can take inspiration from a lot of things that once happened to be popular in the past, put a little creativity in it, and it could become something 'new' and interesting. I don't know if Jeremy Scott deliberately didn't want to bring this style into pop-art level, but for me it's like a halfway idea. It's different from Prada SS14 that was inspired by art or even Rodnik Band that has pure pop-art inspired collections.
Picasso* once said, "Good artists copy, great artists steal." Does this apply to Moschino? You know you have the answer.
*The saying was originally quoted by Steve Jobs on his interview in the 90's. I couldn't find any legitimate proof that Pablo Picasso actually said that.
