Jay Z Joins Barneys New York, Launch New Collection This November

In the spirit of holiday cheer, Barneys New York (aka BNY) has teamed up with none other than Shawn Carter (aka Sean C. Carter; aka SCC; aka Jay Z; aka Beyoncé's husband) to create a capsule collection, quite reasonably titled A New York Holiday.
It hits select Barneys locations and Barneys.com November 20th.

While the last two years have featured similar conceits (in partnership with Lady Gaga and Disney), Hov is upping the wow factor, bringing on a slew of high-end, third-party accomplices to create exclusive pieces for the line. As expected, the list is pretty damn impressive: Lanvin, The Elder Statesman, Balenciaga, Balmain, Stutterheim, and Rick Owens all make a showing.

To highlight the slew of limited-edition merch, the third floor of the Barneys Madison Avenue flagship will be transformed an immersive gallery-style space where art and retail will meet. The now-legendary window displays will also get the BNY x SCC treatment, with a full takeover to be unveiled on the day of the collection's launch.

Oh, and there's a charitable aspect, too: 25% of sales of the collection will be donated to the Shawn Carter Foundation, which Jay set up 10 years ago to help provide educational opportunities to students who may not otherwise receive them.




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