The Fashion Industry

1920's. A bold statement from women's fashion

In hundreds of years, fashion has been the important part of this life. Not to mention legends that tried to change the face of the world through fashion like Coco Chanel and Lee McQueen. Today some people still think that fashion is all about look, only. Meanwhile out there, without our consciousness, fashion deals with a lot of aspects in our life.
Fashion industry is all about look. But not only that, it has a big part in our lives. In fashion we have the designers and councils that decide trends for the next season; they always move one step forward. In another aspect, there are magazines, journalists, and fashion bloggers that also take a big part in spreading the style and the trends. People in the fashion business need to reconsider about every move; otherwise they will collapse. Like in Italy, maybe some of you already realize that the last Men’s Fashion Week (AW14) in Milan has a basic collection. Versace tried to recall their silk shirt collection, and Dolce & Gabbana had a pretty standard formalwear. The keyword for all of the brands in Milan is ‘formalwear’ which means they have a big target, the employee, to buy their products. They need to boost the sales. That’s why the collection was quite different with the collection from London Fashion Week, like Alexander McQueen and Burberry AW14.

Vogue, one of the biggest fashion magazines, became the bible of fashion for some people.

Fashion industry never dies of collapses, it‘s because everybody needs to buy clothes. Social life sometimes pushes people to have a good look to define their wealth, luxury, or even to describe their characters. Councils like CFDA is working very hard not only to discover new talented designers (which doubled from the number 250 members to 450 members) but also to target some designers, based on regions, to be successful. For example, in 2014 CFDA rumored targets NY designers to be as successful as Paris or Milan designers.
The (fashion) industry is so big, and without people realize, it becomes one part of our lives that can’t be separated. Every aspect includes fashion; the taste, the look, the trends, and the business.